READING RAILROAD IS YOUR TICKET TO IMAGINATION STATION
Each episode of Reading Railroad is centered on a topic from a featured children’s book and explored through a number of on-location segments or stories. An accompanying Phillips Book Club segment will also recommend books for children to explore online at PhillipsBooks.live.
Don’t wait. Get your ticket to ride the Reading Railroad today!
Affiliate Details
- Season length: 32 weekly episodes (August-May)
- Episode length: 18-23 minutes
License Promotional Inclusions
- (5) 20-30 sec. previews (video)
- 5 social posts (images)
- 20 minute host availability (interview)
- (2) 6-15 sec. ad slots (commercials)
- Company marks included on all media
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Demographics
Target: Children, Teachers & Parents
- Children ages 4-9
- Teachers grades K-4
Show Layout
- Production will consist of 3 elements
- Adventure (shot on location)
- Storytime (featured story)
- Book Club (suggested reads)
Distribution
- Content will be distributed online via
- Phillips Books Digital Media
- YouTube
- Phillips Books Social Media
- Licensed affiliates
Revenue
- Revenue will be generated via
- Book Publisher Features (featured stories and suggested reads)
- Corporate Donations
- Grants
- *Curriculum Sales/Book Programs (details below)
- Featured Sponsorships
- Affiliate Ad Sales
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PHILLIPS YOUNG READERS PROGRAM
Every year students from schools enrolled in the Phillips Young Readers program will receive a personal copy of each book featured in episodes of Reading Railroad. The Phillips Young Readers program will also provide a lesson plan along with worksheets to highlight key elements of the story to each student.
Teachers will appreciate the carefully thought out classroom rigor that accompanies each episode. In addition, parents will have the opportunity to subscribe home-schooled children as well. Whether at school or at home, kids will enjoy the adventure of participating in the Phillips Young Readers program.
The Young Readers Program will allow Reading Railroad media to strengthen it’s value to educators, administrators and parents alike!