PARTY CENTRAL IS WHERE YOU PARTY LIKE A PRO
On each episode of Party Central, viewers will receive tips, tricks and DIY hacks to plan their next shindig. From DIY crafts, Q&A’s and featured products to planning the set up, menu and entertainment, we’ll DIY it all on PARTY CENTRAL 🎉
ABOUT A.V.
As a native New Yorker A.V. has always loved the art scene of her hometown and that love led her to a 10 year career in the film industry as a set decorator. After experiencing the sudden death of her father, she channeled all of the crafty lessons he taught her into creating AvDoesWhat.com. No better way to keep his memory alive than developing an entire site dedicated to what they did best, build stuff.
MORE A.V.
“A.V. Does What!?” began as a traditional Do-It-Yourself blog but quickly grew to into a lifestyle platform including upcycled furniture, repurposed crafts, tasty recipes and pop culture. Her goal is to help thrifty millennials realize that life is better when you Do-It-Yourself! With appearances in HGTV (Winner of Flea Market Flip), Huffington Post, BuzzFeed and now her own show with Phillips, A.V. is determined to change the face of DIY.
Season One | Premiering 2021
- 1 year license
- 9 week season length
- 5 episodes (6-8 min.)
- (5) 20-30 sec. previews (video)
- 5 social posts (images)
- 20 minute host availability (interview)
- (2) 6-15 sec. ad slots (commercials)
- Company marks included on all media
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Demographics
Industry: Party Planning/Crafting
- Women 25-44
- 42% with children
- Average 2.94 people per household
Fun Facts
- At least 62.5 million people participated in one or more DIY Party Planning activities between 2018-2019.
- 72% of DIY Party Planners are women.
- The median age of DIY Party Planners is between 25-44 (and growing increasingly younger each year)
- Ethnically, DIY Party Planners are fairly representative of the U.S. population.
- Nearly half of DIY Party Planners report experience of 5+ years.
- Quartz Media says that the U.S. DIY market is a $50 billion industry